keeping mouths cool for 125 years

2012 was the 125th anniversary of the launch of the most iconic chewing gum ever – the one in the white pack, Wrigley’s Spearmint. Chewed by the good and the great, it was always an icon of cool. It was time to get that swagger back. So we created this series of print ads and FB posts that showed just why the coolest people have always eaten the coolest gum. 

Role: Writer