my part in the greatest poster campaign of all time

I was lucky enough to work on the original classic Economist brief for 4 years. Everyone who looks from the outside thinks it must have been easy to come up with them. It wasn’t. That’s why the standard was so high. I was incredibly fortunate enough to have 12 run in that time – out of about 400 attempts. These included a backwards poster, the first Economist poster not to be on red, a poster made up just of 2D cogs that moved when you stared at them and more – all of which won me over 60 awards.

Role: Writer

Nelson

When perhaps the greatest political figure of the last 20th/early 21st Century passes away it was only right that the most important political newspaper should commemorate it. And on the very day he died we launched (across all The Economist’s social and digital channels) a special film for this most special of men. Every individual element in the film was tagged so once the viewer clicked they would be taken straight to the relevant story from The Economist archives, dating right back to the time of the great man’s birth, through his early political struggles, his imprisonment, the 1995 Rugby World Cup and right up to his last moments.