PLAYING IS LEARNING

Kids aren’t just idling away the hours when they play. They’re exercising their most important muscle. The brain is like a new build house - it’s all there but some of the wiring inside isn’t fully connected. Playing helps all that wiring to slot into place and help the owner to start functioning and learning how to do all the things that they need to do. In an effort to get grown-ups to understand the importance of playtime, we created the ‘Playing Is Learning’ initiative with the Museum of Childhood that spawned not only these print ads but also a series of events at the museum itself.

Role: Writer/CD