HELPING THE SELF TO BATTLE SELF-LOATHING

60% of adults and over 70% of under 18s feel shit about their bodies. The media (especially online) and society teaches us to hate our bodies if we don’t live up to their ridiculous stereotypes. Many of those people affected feel either shame or even total disgust when they look in the mirror. If you have a teenage daughter, you will no doubt know all too well what they go through. Some sons too. There are no dedicated organisations set up to properly help them. Until now. Been There is a charity set up by a young woman who went through those exact same struggles. Making herself sick after meals, extreme diets, the works. Luckily, she came out the other side. Many young people aren’t so lucky. So, she set up Been There. Pairing mentors who’ve been through the same trauma mentoring others who are going through it now.

This campaign has been designed to run in social channels and OOH, and is the first step in telling those who need it that there IS help out there. From people who’ve been there.