making walkers the nation’s favourite again

It all started with one simple tweet. A call from The Spice Girls to find their best ever fan.

That was all it took. Thousands of dedicated superfans began submitting videos and pictures, some great, some plain bizarre. Then the media got hold of it and the whole thing took off. Eventually, after 8 short days of reborn Spicemania, the winning Best Ever Fan was revealed to the UK in a transmedia first - the film being played simultaneously across all available AV formats including terrestrial TV, satellite, digital OOH and social channels at the same time.

Role: CD/Writer