THE MOST CREATIVE MINDS IN THE WORLD MEET THE MOST CREATIVE HANDS.

The greatest creative minds in the world belong to children. But their drawings usually suck (no matter what mummy says). No one has ever taken the incredible and unique creations that can only be dreamt up by a child and had a brilliant artist bring them to life (under the guidance of that child). ‘Mind of a Child - Hand of an Artist’ did just that by holding a unique event at the V&A Museum of Childhood. The first stage of the event took place when a team of illustrators made their way to the V&A Museum of Childhood for the London Design Festival. On this day, the illustrators gathered briefs and ideas from the children who were present – working to the theme of ‘Draw Tomorrow’. The artists, including the pioneer of 'Pop Art' Sir Peter Blake, worked on the children’s ideas either in their own studios, or during the live event. On the actual day 12 artists created their pictures live under the guidance of the particular child that had come up with the original brief. Each was very different – ranging from the graffiti sensibilities of the Le Gun collective to the gorgeous innocence of Brian Grimwood's style. Each had 4 hours to finish and all did. Plus, they really did, as they were guided by the kids (ages ranging from 4 – 11).

The resulting posters were then displayed in both the Museum of Childhood and the V&A as well as forming a London-wide poster campaign with sites specifically picked to be near schools. Here are a few examples of the 40 posters we created.