changing dating from swiping to knowing

Tinder is a multi million pound organisation. Loveflutter isn’t. Tinder is all about what you look like. Loveflutter isn’t. It puts up a blurred picture of you over which you write an interesting fact about yourself. Science says it’s these facts that actually prove you’re a decent match rather than your appearance. And this was our springboard on how to help this start-up business with a budget of nothing compete with Tinder. We invented a way that we could take the same idea of anonymity into the real world. And just using a few marker pens and some paper bags we helped them get seen by millions of people on both sides of the Atlantic as news programmes, chat shows and even comedy programmes leapt on the idea.

Role: ECD

Posters

To launch the paper bag idea we commissioned 20 top illustrators to create bags based around real people’s interesting facts from the Loveflutter files