tasting guinness with your eyes

Is it possible to make Guinness an even more rewarding taste than it already is? We painstakingly developed a VR experience that flooded the synapses of Guinness drinkers as they drank their pint. It stimulated the other four senses as the liquid hit their taste buds to give them a truly remarkable experience. The experience ran at selected Tescos stores across the UK.

Role: GCD