the brief no one else wanted

The toughest brief in the world. How do you replace the greatest poster campaign in ad history? We chose to build on the thing it was most remembered for – the quality of the writing – but add a new dimension of visuals that had the same panache. We used a number of the world’s top illustrators from both sides of the Atlantic to bring these posters to life. The campaign went on to win over 40 top awards globally.

Role: Writer

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