saving british parties by adding a little bit of mexican

Doritos had 2 huge targets – to become the second best selling crisp snack in the UK and to own parties. How could a Mexican corn snack do that? It was time to turn boring old English parties into Mexican fun parties. We created Mariachi Doritos, a band that would take classic English party songs and add a huge dollop of Mexican fun to them. We launched them on TV and digital and then sent them on a very special tour – the world’s first Facebook music tour. People could apply online to have them play at their house either virtually or in the flesh. In total they played over 70 gigs quickly becoming a national treasure whilst helping the brand triple in size. Job done.

Role: CD/Writer

Mariachi Launch Film

The film that launched the band - the band that launched a million packets of Doritos.