compelling governments in three countries be the first to move to plain packaging on cigarettes

Plain Packaging

Smoking is still one of the biggest causes of cancer. But as nicotine is the world’s second most addictive substance after Crack it is amazingly difficult to stop smoking. So how about we get fewer people to start? We discovered that a major factor in children taking up smoking was the gaudy branded packaging on cigarettes. Not many would believe us. After seeing this film they did. Enough for the government to push through legislation that will create standardised packaging and help redress the problem. Our film was so successful it was even requested by the governments of Australia and Canada to help them introduce standardised packs too.

Role: Writer

Make It Plain

Cigarette packs aren’t designed by chance. We had a semiotician deconstruct a pack to show just what goes into the design and why we shouldn’t be surprised by their success.